SEO Tips to Boost Your Business Website Rankings on Google

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SEO is the process of optimising your website webpages to gain organic traffic from the search engine result pages. Using SEO you can optimise your website to gain high rankings for your business related keywords on Google and other popular search engines. To assist you with your website search engine optimisation, our SEO UK team has produced a list of SEO instructions that you can use to improve your website Google rankings through SEO and to rank your website high on Google and other popular search engines for your business related keywords. By using these SEO instructions you can improve your website overall traffic, sales and conversion rate. 

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SEO Tips to Rank Number 1 on Google

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There are 25 areas that you can concentrate on to improve your website search rankings. The impact of using these SEO methodologies is visible in short and long term both e.g. some SEO techniques will help to push your website rankings high within a couple of days whereas other could take bit longer to produce positive results.

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Keyword Research & Analysis - Keyword research is a seo technique use to find popular search terms that people enters into search engines such as Google, Yahoo & Bing. We advise to use both short and long tail keywords related to your products & services. Find, target and promote competitive short and long tail keywords with high search volume.

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Title Tag - Title tag is an HTML tag used to define title of a page, it is the text in the top line of search results in many search engines. Use business related main key-words in the title tag, avoid keyword stuffing. We recommended to use title somewhere between 60 to 70 characters including spaces.

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Description Tag - The Meta description can be of 155 characters. Search engines show the Meta description in search result snippets. Properly describe your webpage in the description tag, make it relevant, use webpage related keywords, and avoid keyword stuffing.

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Keyword Meta Tag - Use webpage related keywords/content in this tag, use different keywords on each page, and avoid keyword stuffing. Use can use anywhere from 100 to 255 characters in keywords tag.

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Create High Quality Content - Publish at least 400-500 words high quality informative article on each page of your website. Google is very strict about the quality of content and penalise websites with low rankings that use duplicate or low quality content. We would recommend to use high quality, informative, unique, relevant and seo friendly content on your website.

Use Header Tags - HTML header tags are between H1-H6 and are used for headings and sub headings of a web page . Use header tags H1-H6 on each page of your website, break webpage content with your header tags (top to bottom), make header tags relevant to your webpage products and services.

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On-Page Optimisation - On-site optimisation means seo elements within your website are properly optimisation e.g. making sure your webpages, meta tags, body content, header tags, footer section of your website are fully optimised. Use On-page optimisation search engine methodologies such as keywords, content, header tags, header and footer section to fully optimise your website.

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Google My Business - A free listing platform created by Google for local businesses to post their business related information such as opening hours, business information, Q&A, Review etc . Verify your business with Google My Business, create your free profile page and gather your customer Google reviews on Google My Business, post your website free back link on GMB as well.

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Fix Duplicate Content - Fix duplicate content within your website and do not copy content from other websites. Google is very strict about the quality of content and penalise websites with low rankings that use duplicate or low quality content. We would recommend to use high quality, informative, unique, relevant and seo friendly content on your website.

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Optimise Images - Optimise your website images, use small size images with the right format and name them properly. You can use image compression to reduce the size of your images without degrading their quality, so that your page load times remain low.

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Blog Post - Publish articles on high quality external blog websites (high domain authority, high page authority & high alexa rank) and gather back-links for your website

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Ensure Website is Mobile Friendly - Optimise your website for mobile devices, Smartphone’s, iPads etc. A mobile friendly website is created to show content, images on mobile devices such as smartphones, tablets, iPads. A mobile friendly website loads quickly, easy to navigate, easier for mobile users to read the content & see images.

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Improve Page Speed - Page Speed is basically the amount of time that it takes for a page to load. Improve your website loading time to enhance user experience & encourage user to stay on your website.

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Link Building - Link building is a backbone of search engine optimisation and aimed at increasing the number and quality of inbound links to a webpage. High quality link building can help to increase the search engine rankings of your website. Find relevant back links from external websites pointing to your website.

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Use Keywords within your Website Content - Compile a list of keywords related to your products and services and use them on each page of your website, within your website content and avoid keyword stuffing.

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Fix Dead or Broken Links - A broken link is a webpage that cannot be found by a website user.  Check your website regularly to remove unwanted or broken links with your website webpages.

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Structure your Website Properly - Format your website webpages properly e.g. use clean layout for your website, organise contents, create blocks, easy to navigate structure etc

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Contact Page - Create simple and clean contact page, clearly specifying your address, contact details and use Google maps to show your business location.

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Social Media - Social media facilitate the sharing of information & ideas via networks. Use free social media websites such as Linkedin, Twitter, Facebook, Instagram for social sharing and promote your business services and products among online community for free.

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SEO Friendly URL - SEO friendly URLs are URLs that are optimised for SEO, they are short and keyword rich. Create your webpage URL based on the keywords related to the topic of that page. It should be clear, focussed and try not to make it too long.

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Navigation - Website navigation helps website user to understand how your website works. Make sure your website navigation is intuitive, clean and reliable. Website navigation allows web users to search your website with ease.

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Sitemap - A sitemap is a file that contains a list of pages of a website. Prepare sitemap file of your website URL’s and submit to search engines via webmaster tools so that search engines know the structure of your website.

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Internal Website Hyperlink Structure - Internal navigation links of own website when clicked take user to the other internal pages of the same website. Improve your website internal linking structure by connecting internal relevant pages to each other.

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Avoid Flash - Try not to use flash on your webpages, instead use small size png, jpeg images to improve your website performance and loading time. You can use image compression to reduce the size of your png, jpeg images without degrading their quality, so that your page load times remain low.

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Ranking Reports - Monitor your website progress by comparing initial keyword ranking report with end of month ranking report.

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