Search engine optimisation has evolved remarkably over the last decade and keeps changing with each passing year. Performing SEO for a website today involves great amounts of research and brainstorming. Since most online businesses perform SEO services today, standing out from the crowd is difficult. Creating an innovative custom strategy is vital to witness aggressive growth in terms of traffic, rankings and conversion. Your search engine optimisation efforts should include the activities that produce measurable improvements. Take a look at some useful tips mentioned below to improve your SEO outcomes. These can prove beneficial for your business regardless of which industry sector it belongs to.

SEO Tips To Accelerate your Online Business Potential 

1. Prevent users from leaving fast - The term ‘pogo-sticking’ refers to a visitor searching for a keyword, finding and clicking on your page link, and exiting it immediately to click on a competitor's website. If this happens, it is clear that the visitor was dissatisfied with your page. Few things that can be done to combat pogo-sticking are - 

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• making content more accessible and clear with bullets and header tags 

• keeping the starting part (the introduction) of a page’s content succinct 
   

You should also place your content in a manner that visitors do not have to struggle to find information. 
 

2. Abide by Google content guidelines - Ensuring you have the right content on your pages involves more than adding the right keywords. The Hummingbird update of Google’s search algorithm changed the entire perspective on what is ‘quality content’. With it, Google has become capable of analysing pages thoroughly. It is high time businesses started focussing on creating naturally flowing content for ‘humans’.
 

You can - 

• add focus keyword variations throughout the content body 

• find and utilise LSI (Latent Semantic Indexing) keywords

• keep the flow of your content conversational and simple 

3. Get rid of useless pages - Your website might have several pages that do not bring any traffic whatsoever. What they do instead, is drive down your potential for achieving healthier search engine ranks. You can get your site into better shape by getting rid of such ‘dead weight’. Many businesses have witnessed considerable rank and traffic improvements by omitting unnecessary pages. Google likes efficient websites and despises ones inflated with many useless sections. You can lengthen the content of an existing page using a material that does not require its page. 

4. Use power words in titles - A great way of raising the SEO-friendliness of your website is using suitable power words. ‘Power words’ instantly raise the interest level of potential customers and bring in more clicks. Some examples of these words and phrases include - 

  

• proven

• results 

• how to 

• awesome 

• amazing 

• easy 

• stupid-simple

• step-by-step

• life-changing

• unbelievable 

• new

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A simple search can bring you across extensive lists containing many more power words. Using them for your blogger outreach or web pages can make a considerable difference. Optimise existing titles with these words/phrases and write new ones with them. You may notice a considerable spike in your visitor count percentages.

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5. Optimis e multimedia content with text - Utilising multimedia content types like images, infographics and video does boost your chances. However, you must add accompanying text content to each to truly unlock their potential. You might have invested a great deal in creating an impressive video promotion. But without the appropriate keyword optimised text description, it might never be seen by your target audience. The same can happen for your images and infographics. By adding text you are making the job of crawlers easier. 

6. Get backlinks from sites stealing your visual content - Your infographics, images or even video content might be getting used without your approval. Whilst it may seem like bad news, you should see such misuse as opportunities for obtaining backlinks. You can search a URL of your original content using the ‘Search by image’ function of Google. Doing so will list the places where the images/videos have been used. 

Upon finding pages that have used your intellectual property without any credit, you should approach the respective site owners. Drop them an email and ask them to add a link to your source content. Most site owners are likely to respond positively. This is an SEO tactic to gain backlinks that you deserve. 

7. Try your hand at interesting feeler emails - Many businesses rely on email outreach strategies to bolster their link building opportunities. But one mistake they make is throwing their pitch too fast. You have to approach site owners to understand if they are interested in the first place. They might not respond if you just shoot off an email asking for a link, without any context. Asking whether a site owner is interested is polite, and it raises your chances. If done correctly, a feeler email can significantly raise your brand’s ability to gain valuable backlinks. 

8. Revamp old and outdated content - Have you been running a blog for several years? If you have a good volume of quality but outdated content on your blog, these can be used for your current SEO efforts. You can update your old content with new keywords, section it into bullets, add optimised subheadings, and remove outdated information. Consult an SEO UK content writing expert if needed. Add a new description or title, and try to add high authority backlinks to it. All these steps can help you obtain a higher ranking and boost traffic for the page. This is an effective SEO method for online businesses.

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Try the above tips to enhance the quality of your search engine ranking efforts. Taking these into consideration can help you gain more visitors and boost the chance of conversions. UK SEO is evolving and so are the tactics that work. Get in touch with a reputed digital marketing agency to power up your ranking efforts. 

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