Getting found by large sections of potential customers is one of the most important goals for every business. If you are aiming to bring in high-quality traffic, your SEO efforts have to be on point. Search engine optimisation methods help your pages gain supremacy in the result pages. Without them, your business risks the chance of never being found. Business owners must understand that high search rank is directly related to better conversion rates. The higher your business is up on the search results, the greater are its chances of drawing potential customers.
 
While almost every business invests in search engine optimisation, some of them simply fail to obtain the desired results. Ineffective SEO results stem from mechanically performing methods, using outdated approaches, and not being aware of the competition. Such actions can lead to businesses falling into the 2nd and 3rd pages of Google results. The good news is, any business can improve its search rankings and traffic inflow by following certain methods. Take a look at the steps mentioned below to improve your SEO rankings.
 
The Key Steps for Achieving Better SEO Rankings

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Create high-quality page content - High-quality content is quite integral for the digital marketing and ranking needs of any business page. Search engine crawlers assign great importance to the standard of content on your pages. High-quality content is defined as natural, engaging and readable for most users. You can include relevant keywords and phrases but use them logically and naturally. Content should be created for the convenience of users, with some consideration for search algorithm preferences.

 

Use header tags throughout content - The content on your website must be engaging enough to capture the attention of the reader. Dividing the text into separate sections using appropriate headings can imbue an interest in the said content. Therefore, rather than composing blocks of text, ensure you divide the blogs, articles or webpage content into relevant segments for easier readability.   
 
Try blogging to generate traffic - The most popular websites have a dedicated blogs section. Producing blogs allow you to update the content on your website regularly; thereby, keeping it relevant enough to rank high in the results page. Moreover, through quality blogs, you can forge a stronger connection with your consumers. Some of them may even become regular blog readers at your site. Incorporating header tags, images, keywords and other SEO factors into these content can help extend blogger outreach. 

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Mobile optimisation is crucial - Around 60% of Google searches are conducted using mobile devices today, making it the most popular mode of Internet browsing. Therefore, your website needs to be optimised for both computer and mobile browsing. Failure to support mobile access can not only hamper your site’s traffic but also negatively impact your overall ranking. Google perceives the lack of support as a hindrance to users, which results in a penalty.

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Work with different forms of content - Website content is not limited to writing alone. To ensure your website ranks high, it is integral to vary the content you upload. Along with content writing, upload multimedia elements, like audio, slideshows and videos. Your consumers are much more likely to appreciate your website if it contains useful and informative videos along with the written content. Additionally, videos are easier to watch and interpret than text. If you succeed in posting interesting video content, visitors will spend more time on your website, thus increasing your site’s search rankings. 

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Make content ready for social sharing - Not many people know that the ranking of a website improves if users share its link on social media platforms. To utilise this aspect, many web design companies incorporate social media sharing options within the sites. Doing so encourages readers to share the links through their handles on Facebook, Instagram, Twitter and other platforms. 
 
Make your titles interesting and unique - Writing titles for search engines is a challenging task. You must make it interesting enough to grab the readers’ attention, while also limiting it to just 65 characters. Fulfilling both these criteria is necessary to ensure an effective title for your website content. Use keywords at the beginning, ensure the content matches the title, strike an emotional chord and convey the meaning clearly when coming up with the title of a page. 

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Use powerful meta descriptions - Meta description is the small portion of text that follows the title of a page in the search results. Writing a proper meta description is vital when following SEO regulations. The three tips to follow while composing meta descriptions are -
 
• Following Google’s regulations, you must limit the meta descriptions to 160 characters.
• Meta descriptions should be unique and different from the description in other pages.
• Make sure that your meta description answers the Who? What? Why? When? Where? How? of the page’s content.   
 
Claim Google My Business listing - If you operate a brick and mortar outlet or business, ensure you spend some time to set up an account on Google Business page. Modify business info, such as phone number, operational times and address for your business. You can also monitor reviews and add images related to your company. 

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Enhance your page loading speed - Research indicates that 40% of visitors abandon sites that take more than 3 seconds to load, and 80% of them do not return to that website. Google penalises sites with low loading speeds as well. Check your site’s speed through online services and improve loading times to enhance your search engine ranks.

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Optimise images for better usability - Images are a crucial aspect of web design. However, failing to optimise your images’ format, resolution and size to your site can lead to a decline in ranking. High-resolution images tend to increase the loading times, thereby causing users to abandon the site. In such a case, compressing or resizing the image is necessary. 

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Use outbound links to your website - Using relevant outbound links is the best way to cite your references for data and information. Ensure the links are connected to the content on the page and are relatively new. Linking pages that are a decade old does not improve your ranking. Additionally, internal links are also useful and improve blogger outreach to various parts of your website.

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Following the steps mentioned above should assist your website rank high on Google. Keep an eye on any update to the search engine’s algorithm for adapting your page accordingly. Doing so will help you crack the digital marketing sector.

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